20477 - MOVIE INDUSTRY
Department of Management and Technology
Course taught in English
Go to class group/s: 31
Course Director:
SIMONE AUTERA
SIMONE AUTERA
Mission & Content Summary
MISSION
This course explores some of the critical features that structure the global movie industry and video-making industry, how these features pose specific managerial challenges, and some approaches to overcome those challenges. It examines the trends that shape how the industry is evolving, and discusses the challenges and opportunities these trends bring about.
The focus is on all the activities of the movie value chain. In particular, it concentrates on production (in its various phases), financing, marketing and distribution on different supports and platforms. It also looks at specific genres and production models that follow logics that are different from those of the industry as a whole. Although the course adopts a global perspective, the main focus is on US and European industries.
The program is primarily designed for students who wish to pursue a career in the industry, or who are planning to work in companies that advise or support the sector. It may also be interesting for students seeking to advance their knowledge of strategy and management in the context of a challenging, rapidly changing, and increasingly digital environment.
CONTENT SUMMARY
The course treats relevant topics for the movie and video-making industries:
- Market and industry characteristics
- Business and corporate strategy
- Product development
- Strategic and operational marketing
- Distribution
- Budgeting, finaincing and funding
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
- Understand the managerial, financial and operating principles that drive these industries.
- Identify strategic principles that guide firms in seeking competitive advantage in these industries.
- Understand how new technologies are reshaping the industry, pushing its boundaries, and driving industry growth at the global scale.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
- Develop a critical understanding and application of the managerial principles that drive these industries.
- Have highlight key success factors and resources that firms in the industry can use to address specific challenges.
- Demonstrate ability in information selection and elaboration in complex settings.
- Demonstrate organizational and teamwork abilities as well as presentation and communication skills.
Teaching methods
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Company visits
- Case studies /Incidents (traditional, online)
- Individual assignments
- Group assignments
DETAILS
Course work consists of required weekly class meetings and participation activities, readings, and in-class group exercises and presentations.
- Given the interactive nature of the coursework, most of the learning take place in the classroom through the discussion of theories, cases, and interactions with the instructors and guest speakers.
- The diverse range of teaching methods allow students to better work through difficult concepts and theories and to develop their skills in tackling real issues and situations by applying theoretical constructs.
- Being a workshop, it is firmly believed that class participation is the crucial element for a successful learning: students are an integral part of the good outcomes and enjoyability of the course.
Assessment methods
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ATTENDING STUDENTS
Detailed assessment methods are provided at the beginning of the course.
NOT ATTENDING STUDENTS
Detailed assessment methods are provided at the beginning of the course.
Teaching materials
ATTENDING STUDENTS
Course material is made available via:
- Course reserve (Bocconi Library).
- Lecturers’ slides and other relevant material are uploaded on Bocconi e-learning platform, Bboard.
- Attending is tested on the provided slides and multimedia materials available via Bboard, on the Case Studies discussed in class and upon a selection of book chapters, acedemic papers and articles (the detailed list is provided in the syllbus of the course).
NOT ATTENDING STUDENTS
Course material is made available via:
- Course reserve (Bocconi Library).
- Copyrighted material will be uploaded on Bocconi e-learning platform, Bboard.
- Non attending students are tested on a selection of book chapters, acedemic papers and articles (the detailed list is provided in the syllbus of the course).
Last change 03/05/2019 16:36