30570 - FUNDAMENTALS OF CORPORATE COMMUNICATION
Department of Accounting
Course taught in English
Go to class group/s: 31
CLEAM (6 credits - II sem. - OP | SECS-P/07) - CLEF (6 credits - II sem. - OP | SECS-P/07) - CLEACC (6 credits - II sem. - OP | SECS-P/07) - BESS-CLES (6 credits - II sem. - OP | SECS-P/07) - WBB (6 credits - II sem. - OP | SECS-P/07) - BIEF (6 credits - II sem. - OP | SECS-P/07) - BIEM (6 credits - II sem. - OP | SECS-P/07) - BIG (6 credits - II sem. - OP | SECS-P/07) - BEMACS (6 credits - II sem. - OP | SECS-P/07)
Course Director:
XIAOXI WU
XIAOXI WU
Suggested background knowledge
Basic knowledge on management and financial accounting is helpful.
Mission & Content Summary
MISSION
Financial Communication is the fastest growing discipline within the corporate communication function. The proposed course aims to provide students with insights into various corporate financial communication channels, the ability to analyse and evaluate quantitative and qualitative financial information, and an understanding on how business environment affects financial communication.
CONTENT SUMMARY
· Introduction to various financial communication channels and information
· Corporate annual reports
· Corporate earnings conference calls
· Business environment, globalization and financial communication
· Peer comparison of corporate performance using financial information
· Stock market impacts of financial communication
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
· Understand various financial communication channels and different types of financial information
· Understand how financial communication can be affected by specific business environment factors·
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
· Analyze and evaluate quantitative and qualitative financial information, and compare corporate performance using financial information
· Analyze stock market impacts of financial communication
Teaching methods
- Face-to-face lectures
- Case studies /Incidents (traditional, online)
- Group assignments
DETAILS
· Lectures: teaching materials involve textbook chapters on financial information analysis, real-life corporate financial documents, financial communication surveys and reports from professional bodies, and (intuitive and fun) academic research.
· Case studies: Case studies will use timely and useful materials from the real business world (e.g. Tesla's corporate communication, etc.).
Assessment methods
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ATTENDING AND NOT ATTENDING STUDENTS
· One general final exam, representing 20 points. The exam includes closed-ended and open-ended questions that aim to assess the student’s knowledge on corporate financial communication and the course materials. All students are required to take the final exam.
· One group assignment, representing 10 points. The group assignment will contain a report and an oral presentation in class. All students are required to participate in the group assignment.
· Class bonus, representing 1 point. To obtain the “class bonus”, students are required to attend at least of 75% of the classes of this course. Attendance of students is assessed through the “Attendance” procedure. An attendance registered “late” is not valid. Students who attend less than 75% of the classes will not be able to obtain the “class bonus”.
Teaching materials
ATTENDING AND NOT ATTENDING STUDENTS
· Teaching materials involve textbook chapters on financial information analysis, real-life corporate financial documents, financial communication surveys and reports from professional bodies, and (intuitive and fun) academic research papers.
· More details on specific teaching materials will be communicated by the beginning of the 2nd semester of A.Y. 2020-2021.
Last change 24/06/2020 23:36