20476 - TELEVISION
Department of Management and Technology
Course taught in English
Go to class group/s: 31
Course Director:
ANDREA QUARTARONE
ANDREA QUARTARONE
Suggested background knowledge
The course does not require specific proficiency on the topic, but a sincere interest in the media industry and a frequent monitoring of the current media landscape are strongly recommended.
Mission & Content Summary
MISSION
The digital revolution, started more than twenty years ago with the explosion of internet and the success of social networks later on, had a disruptive impacts on the television industry. New, difficult equilibria in the competitive dynamics and the value generation models were required. Then it came a new “golden age”, with an increase in players number and dimension, the emergence of new business models and a growth in content viewing, with development in different consumption patterns, new tastes and new objectives. Now it’s time for a third stage of the process, because the main digital global media companies are bringing the strategic game to a faster, stronger, bigger level.
The mission of the course is to develop understanding of the television industry in the complex contemporaneity, with focuses on strategic management, business models, audience dynamics, content production processes and the hottest day-by-day topics. In the long term the course aims to prepare people who wish to develop their professional career in the industry, making them able to grasp the key emerging challenges and opportunities and to cope with them with both managerial awareness and entrepreneurial proactivity.
CONTENT SUMMARY
The course adopts an global perspective with a main focus on US and European industries, and it's divided into four main parts:
1. Industry basics: players, mechanisms, strategies, business models, processes, value chain, etc.
2. New frontiers: new markets, new business and offering models, new technologies, new challenges and opportunities, etc.
3. Audience analysis: typologies, fragmentation, models of consumption, interaction and relational engagement, etc.
4. Editorial processes and content production: ideation and production of editorial and branded content, dynamics and structures in TV programming, emerging editorial trends, etc.
The program is consistent with the general ACME media major path, especially in the most transversal parts regarding players and global markets strategic management, streaming platform issues (products and business models) and branded entertainment logics.
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
- Recognize and explain the most relevant strategies, processes and business models in television industry
- Identify and illustrate audience typologies and their consumption models
- Illustrate and explain the main TV production processes
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
- Connect and relate industrial processes, content production and audience consumption
- Analyze and interpret main strategies and business models in current television panorama
- Examine and predict the ongoing modifications and trends in the television industry
Teaching methods
- Face-to-face lectures
- Guest speaker's talks (in class or in distance)
- Case studies /Incidents (traditional, online)
- Individual assignments
- Group assignments
- Interactive class activities (role playing, business game, simulation, online forum, instant polls)
DETAILS
- Guest speaker's talks provide focused perspectives on specific sides of television industry
- Case studies are used as open discussion topics in class
- Individual and group assignments - to be developed using the interpretative tools explored in class - are parts of the exam for attending students
- Interactive class activities: in the first sessions any student choose a real TV company and is asked to interact with the professor and other students about the course topics as a manager of that company
Assessment methods
| Continuous assessment | Partial exams | General exam | |
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ATTENDING STUDENTS
Attending students assessment is based on:
- Individual partial assignment (35% of the final grade): a written report about the TV company choosen by the student, in order to assess his/her capabilities to:
- Connect and relate industrial processes, content production and audience consumption
- Analyze and interpret main strategies and business models in current television panorama
- Final group project (35% of the final grade): a short video produced by each group of students about an hot topic or a new trend in the industry, in order to assess their capability to:
- Examine and predict the ongoing modifications and trends in the television industry
- Class participation (30% of the final grade): the evaluation of the quality and intensity of the student interaction in class activities and debates
NOT ATTENDING STUDENTS
Non attending students assessment is based on a written exam about two textbooks. The exam lasts 60 mins and is made by 3 open questions. The aim of this final written exam for non attending students is to verify their capabilities to:
- Recognize and explain the most relevant strategies, processes and business models in television industry
- Identify and illustrate audience typologies and their consumption models
- Illustrate and explain the main TV production processes
Teaching materials
ATTENDING STUDENTS
Lessons notes, slides, papers and articles mentioned in the syllabus.
NOT ATTENDING STUDENTS
Two textbooks, to be communicated in the syllabus and on Bboard at the very beginning of the course.
Last change 09/05/2022 12:52