Insegnamento a.a. 2023-2024

·      Overview – Why are sustainability and communication crucial for companies?

·      Corporate social responsibilities, sustainability, and ESG
·      Sustainable corporate communication: Annual Report

·      Sustainable corporate communication: Integrated reporting

·      Sustainable corporate communication: Sustainability Report

·      Sustainable corporate communication: Earnings Announcement

·      Sustainable corporate communication: Social Media

·      Sustainable corporate communication: Legal requirements & Crafting Compelling Messages

·      Sustainable communication during crisis

·      Sustainable communication around the globe

·      Unsustainable communication: Greenwashing

·      Unsustainable communication: Fraud

·      Sustainability communication in the EU

·      Sustainability communication in the US

·      International Sustainability Standards Board & IFRS Sustainability Standards

·      Sustainability communication assurance

Students will learn the most cutting-edge knowledge on:

- How companies engage in sustainability and sustainable communication;

- Sustainability communication around the world;

- How companies and industry leaders foster trust and relationships with stakeholders (e.g., investors, employees, customers, communities);

- The best practices in sustainability communication; 

- Sustainability communication during crisis/pandemic; 

- How to spot and avoid unsustainable communication.

Students will gain the ability to analyse and evaluate how business environment and sustainability issues affect corporate communication, how companies engage in the best practice of sustainability and corporate communication, and how companies foster stakeholder trust and relationships. Students will be able to apply the knowledge from this course to case studies to understand sustainability and corporate communication in the real life.

• Face-to-face lectures
• Case studies /Incidents (traditional, online)
• Individual assignments

·      In-class activities include mainly face-to-face lectures and case studies, which are interactive in nature.

·      The course is both lecture-oriented and case-oriented, with in-class interactions among students and between students and the professor being highly encouraged.

·      Teaching and learning materials include timely financial and management articles on sustainability communication, practitioner’s guide, real-life company sources, case studies, and academic opinions on sustainability and corporate communication.

·      One written general final exam, representing 21 points out of the final grade.

·      One individual assignment, representing 7 points out of the final grade.

·      Random case discussion preparations checks, representing 3 points out of the final grade.

·      One written general final exam, representing 21 points out of the final grade.

·      One individual assignment, representing 7 points out of the final grade.

·      Random case discussion preparations checks, representing 3 points out of the final grade.

·      All students are expected to study all materials on BlackBoard, as well as follow all instructions and requirements on BlackBoard.

·      This course also covers practical case studies, timely financial and management articles on sustainability communication, practitioner’s guide, real-life company sources, and academic opinions.

·       Materials for each session will be available on BlackBoard during the week of the class.