Insegnamento a.a. 2025-2026

The course will cover the following topics:

A.        What is disruption all about? What are its effects on a company’s strategy and competitive environment? How does it determine structural transformations?

B.        Business models and their conditions for economic viability

C.        Identification of elements of disruption driven by digital technologies for new ideas development

• Understand what disruption is and its impact on individual companies and industries; 
• Analyse several business models emerging around and as a consequence of platform diffusion;
• Discuss disruption as a driver of industry transformation, as a key element in incumbent vs new comers competition and as a consequence of broad societal changes  

• Use the term disruption appropriately;
• Describe entrepreneurial ventures in terms of business models;
• Identify the potentially disruptive effect of new business models and their conditions for sustainability;
• Test the challenges and opportunities for concept definition  in new ventures

• Lectures
• Guest speaker's talks (in class or in distance)
• Collaborative Works / Assignments
• Interaction/Gamification

• Guest speakers' talks provide students with the necessary hands-on approach and specificity to appreciate the dynamism and ambiguity associated with disruptive technologies.
• Case studies on the contrary offer students the possibility to rationalize emerging issues.
• Interactive class activities  consist of debates allowing the application of concepts learned in class to real life examples and a more subtle framing of complex issues

For students attending the course, the exam will consist of:

• Two debates  taking place throughout the semester. They will be graded and will account  for 50% of the final grade. You will receive further info in class during the first debate.
• A final essay accounting for 50% of the total grade. The test will cover all the topics treated during the course and will consist of a short essay based on an article distributed in class or a self reflection on one of the topics discussed.

In both elements You will be tested in your individual and group ability to:

•  Frame the issue;
•  Analyse the case and the context thoroughly/ assess pros and cons
•  Provide an original and coherent personal opinion;
•  Write clearly and logically.

Faculty will reserve the right to give up to ONE point for active class participation.

For students not attending the course, the exam will consist of a final exam accounting for 100% of the total grade. The test will cover all the topics treated during the course and will consist of a short essay.

For attending students:

• Materials available on Bocconi BBoard

For NON-attending students:

• Materials available on Bocconi BBoard