20361 - ARTS AND CULTURE - PREPARATORY COURSE

The pre-course is strongly recommended for all the enrolled ACME students without any previous knowledge or experience in arts management. This crash course is aimed at providing students with a general knowledge about the issues that they will encounter all along the two-years course. In fact, students with poor or defective basics in arts management have the opportunity to become familiar with these topics. Without the ambition of being exhaustive, the main issues in the policy and management of the arts and culture arise from the lectures and in-class discussions.

• Art organisations: for-profit or not-for-profit? Discussing the main characteristics of the cultural sector from an organisational perspective.
• Cultural consumption: main issues in the phenomenon of cultural consumption.
• Cultural policies: who are the actors and how do they interact?
• Managing cultural organizations: a call for revision of the traditional models
• Arts organisations as service organizations: models and characteristics.

At the end of the course, students will be able to:

• Understand the basics of arts management
• Discuss the main issues in the field of cultural management
• Apply the service management concepts in the context of culture

At the end of the course, students will be able to:

• Apply a management framework to the arts
• Recognize the peculiarities of the sector
• Leverage on the services marketing to implement strategies in arts organisations

• Face-to-face lectures
• Guest speaker's talks (in class or in distance)
• Case studies /Incidents (traditional, online)

Classes will be held in-person and will be characterised by a mix of frontal lectures, in-class discussion on relevant topics in the arts management and meetings with practitioners in the field.

As a preparatory course, there is no assessment .

Some articles will be distributed at the beginning of the module and slides of the lessons will be also available to students.