Insegnamento a.a. 2006-2007

Course Objectives

Innovation Management provides a set of integrated frameworks and tools to help a general manager more effectively design and manage the strategies, processes, and organizational structures required for new product introduction. The material in the course includes both conceptual frameworks that help managers understand the nature and characteristics of different types of innovation and of different learning processes. It discusses their impact on new product introductions, as well as practical insights on how to design processes to ensure their effective execution. The course tackles issues at both a strategic level as well as decisions of a more tactical nature.
The course equips you with frameworks to analyze processes of innovation that shape both emerging and mature industries; it explores both the launch of products in existing businesses as well as new-to-the-world products. An emphasis is on applicative methodologies. Class discussions involve real examples of turbulent changes in various industries to better illustrate the ideas and learning of the course.

Course Content Summary

• Organizational Innovation and Innovativeness
• Concept generation methods and project evaluation
• New product development: frameworks and methodologies
• New product launch and competitive response

Detailed Description of Assessment Methods

Attending students
The final evaluation consists of a written exam.

Non-attending students
The final evaluation consists of a written exam.

Textbooks

Attending students

• M. CRAWFORD, A. DI BENEDETTO, New Products Management, McGraw-Hill, International Edition, 2003, 7^th ed.
• Reader

Note: It is assumed that students are familiar with the content of:

• J. TIDD, J. BESSANT, K. PAVITT, Managing Innovation: Integrating Technological, Market, and Organizational Change, Chichester, Wiley & Sons, 2005, 3^rd ed.

Non-attending students:

• M. CRAWFORD, A. DI BENEDETTO, New Products Management, McGraw-Hill, International Edition, 2003, 7^th ed. (all chapters).
• T. DAVILA, A.J. EPSTEIN, R. SHELTON, Making Innovation Work: How to manage it, how to measure it, and profit from it, New Jersey, Wharton School Publishing, 2005 (all chapters).

Note: It is assumed that students are familiar with the contents of:

• J. TIDD, J. BESSANT, K. PAVITT, Managing Innovation: Integrating Technological, Market, and Organizational Change, Wiley & Sons, Chichester, 2005, 3^rd ed.