Insegnamento a.a. 2010-2011

20306 - DISTRIBUTION NETWORKS AND INTERNATIONAL RETAILING


CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT

Department of Marketing

Course taught in English

Go to class group/s: 31
CLMG (6 credits - I sem. - OP  |  SECS-P/08) - M (6 credits - I sem. - OP  |  SECS-P/08) - IM (6 credits - I sem. - OP  |  SECS-P/08) - MM (6 credits - I sem. - OP  |  SECS-P/08) - AFC (6 credits - I sem. - OP  |  SECS-P/08) - CLAPI (6 credits - I sem. - OP  |  SECS-P/08) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  SECS-P/08) - CLELI (6 credits - I sem. - OP  |  SECS-P/08) - ACME (6 credits - I sem. - OP  |  SECS-P/08) - DES-ESS (6 credits - I sem. - OP  |  SECS-P/08) - EMIT (6 credits - I sem. - OP  |  SECS-P/08)
Course Director:
SEBASTIANO ALESSIO DELRE

Classes: 31 (I sem.)
Instructors:
Class 31: SEBASTIANO ALESSIO DELRE



Course Objectives

  • Learn the main differences amongst distribution systems at an International level.
  • Understand theoretical foundations and operational issues related to the management of distribution networks.
  • Distinguish the main types of distributive contracts.
  • Evaluate the distribution network performance at an International level.

Course Content Summary

The course unfolds the following concepts of international retailing:

  • The internationalization process.
  • Distribution choices and internationalization policies.
  • Distribution contracts.
  • Franchising and international franchising.
  • International distribution systems: a compared analysis.
  • Cases of internationalization in retailing: Carrefour, Tesco and Walmart.

Detailed Description of Assessment Methods

Attending students

  • Assignment (40%)
  • Written exam: close and open questions + exercise on a case study (60%)

Non attending students

  • Written exam: close and open questions + exercise on a case study (100%)

Textbooks

For attending students:

  • Slides.
  • LEVY, WEITZ, Retailing Management, 7th edition, McGraw-Hill, New York, 2008. (Selected chapters).
  • BLAIR, LAFONTAINE, The Economics of Franchising, Cambridge University Press, New York, NY, USA, 2005. (Selected chapters).
  • HUSZAGH, HUSZAGH, MCINTYRE, International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 1992(9, 5-18). 
  • LAFONTAINE, SHAWM, Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 1998 (13, 95-112).

For non attending students:

  • LEVY, WEITZ, Retailing Management, 7th edition, McGraw-Hill, New York, 2008. (Selected chapters).
  • BLAIR, LAFONTAINE (2005). The Economics of Franchising, Cambridge University Press, New York, NY, USA, 2005. (Selected chapters).
  • FLADMOE-LINDQUIST, International Franchising: Capabilities and Development, Journal of Business Venturing,1996 (11, 419-438).
  • HUSZAGH, HUSZAGH, MCINTYRE, International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 1992 (9, 5-18).
  • LAFONTAINE, SHAWM, Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 1998 (13, 95-112).
Exam textbooks & Online Articles (check availability at the Library)

Prerequisites

It is advisable to have already attended the following courses: Marketing, Channel Marketing, and International Marketing.
Last change 20/04/2010 14:36