Insegnamento a.a. 2011-2012

Go to class group/s: 31

CLMG (6 credits - II sem. - OP  |  SECS-P/08) - M (6 credits - II sem. - OP  |  SECS-P/08) - IM (6 credits - II sem. - OP  |  SECS-P/08) - AFC (6 credits - II sem. - OP  |  SECS-P/08) - CLAPI (6 credits - II sem. - OP  |  SECS-P/08) - CLEFIN-FINANCE (6 credits - II sem. - OP  |  SECS-P/08) - CLELI (6 credits - II sem. - OP  |  SECS-P/08) - ACME (6 credits - II sem. - OP  |  SECS-P/08) - DES-ESS (6 credits - II sem. - OP  |  SECS-P/08) - EMIT (6 credits - II sem. - OBS  |  SECS-P/08)

Course Director:
PAOLA CILLO

Course Objectives

Innovation Management provides a set of integrated frameworks and tools to help a general manager more effectively design and manage the routines, processes and organizational structures required for new product introduction. The material in the course includes conceptual frameworks that help managers understand the nature and characteristics of different types of innovation and the related, different learning processes. It discusses their impact as well as practical insights on new product introductions. The course tackles issues at both a strategic level as well as decisions of a more tactical nature.
The course equips students with methodologies to apply when faced with innovations that shape both emerging and mature industries; it explores both the launch of products in existing businesses as well as new-to-the-world offerings. There’s an emphasis on applicative methodologies. Class discussions involve real examples in various industries to better illustrate the ideas and learning of the course.

Course Content Summary

• Organizational Innovation, innovativeness, and new product success
• Opportunity identification and concept generation
• Concept testing and market sizing
• Market testing and product launch
• New product development and organizing for innovation

Detailed Description of Assessment Methods

Attending students
For those students attending classes on a regular basis the final evaluation consists of a written mid-term exam and final exam.
As attending students qualify participants that attend the class sessions, participate actively at class discussions, and regularly prepare and present case studies. Students who do not qualify as attending students (according to the rules) are not allowed to take the attending students exam.

Non-attending students
The final evaluation consists of a written exam.

Textbooks

Attending students

• M. CRAWFORD, A. DI BENEDETTO, New Products Management, McGraw-Hill, International Edition, 2008, 9^th ed.
• Material handout
• Cases
• Reader: Articles
• Personal class notes
• Personal case preparation material
  

Note: It is assumed that students are familiar with the content of:

• J. TIDD, J. BESSANT, K. PAVITT, Managing Innovation: Integrating Technological, Market, and Organizational Change, Chichester, Wiley & Sons, 2009, 4^rthed.
  

Non-attending students:

• M. CRAWFORD, A. DI BENEDETTO, New Products Management, McGraw-Hill, International Edition, 2003, 7^th ed. (all chapters).
• C. TERWIESCH, K.T. ULRICH. Innovation tournaments: Creating and selecting exceptional opportunities. Harvard Business Press, 2009, (all chapters).
  

Note: It is assumed that students are familiar with the contents of:

• J. TIDD, J. BESSANT, K. PAVITT, Managing Innovation: Integrating Technological, Market, and Organizational Change, Wiley & Sons, Chichester, 2009, 4^rthed.

Exam textbooks & Online Articles (check availability at the Library)

Last change 30/03/2011 12:00