Insegnamento a.a. 2013-2014

Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  SECS-P/10) - M (6 credits - I sem. - OP  |  SECS-P/10) - IM (6 credits - I sem. - OP  |  SECS-P/10) - MM (6 credits - I sem. - OP  |  SECS-P/10) - AFC (6 credits - I sem. - OP  |  SECS-P/10) - CLAPI (6 credits - I sem. - OP  |  SECS-P/10) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  SECS-P/10) - CLELI (6 credits - I sem. - OP  |  SECS-P/10) - ACME (6 credits - I sem. - OP  |  SECS-P/10) - DES-ESS (6 credits - I sem. - OP  |  SECS-P/10) - EMIT (6 credits - I sem. - OP  |  SECS-P/10)

Course Director:
LUIGI PROSERPIO

Course Objectives

You already have Internet competences that are very precious for existing companies. Exploit them to give a competitive edge to companies you work for, to help your career, to create your own Internet related company.

There is a widespread phenomenon, called Enterprise 2.0, that is the usage of Internet and social media tools within companies. This is the course main topic.

We discuss the best practices related to the company usage of these tools and we experience practical laboratories on Buzz management, trend discovery on the Internet or in the company knowledge base. And many other things, of course.

We discover that the nature of information is currently facing a major transformation: user-generated content, bottom-up collaborative innovation and social network applications are producing an unbearable amount of information. Still, in many cases societies and businesses are information rich, but knowledge poor. In order to turn this critical mass of information into usable knowledge, human beings need to rethink their relationship with the information itself.

We tackle this critical problem, in order to build a practical suitcase of actionable best practices. The exam, of course, is a very sophisticated group field work and not a theoretical test.

Again, this course has a practical orientation and is built around laboratory experiments of innovative communication devices with the objective of understanding the challenges posed by social media, designing possible application areas and experimenting possible solutions to individual and organizational problems.

For any kind of additional information, just write me: luigi.proserpio@unibocconi.it

 

Course Content Summary

• The usage of social media tools in companies, Internet in small and big organizations
• Why Internet in companies is a source of competitive advantage: the burgeoning of knowledge, caused by the Internet and social media
• Enterprise 2.0, using Internet tools to harness the power of knowledge. (Internal view: knowledge management, social sites. External view: social sites, buzz) - in practical laboratories with the best SEO managers
• The search strategies in the knowledge base, in practical laboratories with the best experts
• The business models of knowledge (company uses and monetization)

 

Detailed Description of Assessment Methods

For non attending students

• J.S BROWN, P. DUGUID, The social life of information, 2002 plus a set of readings to be requested to professor Proserpio. Written exam and a field project on search strategies or search engines.

For attending students

• 70% business plan;
• 15% evaluation of the December presentation
• 15% peer evaluation of the business plan-related individual efforts (N.B, if the peer evaluation grade is below 10/30, the course director can lower the student’s final grade by up to 3 additional points, after having consulted all the group members)

 

Textbooks

For non attending students:

• J.S. Brown, P. Duguid, The social life of information, 2002 plus a set of readings to be requested to professor Proserpio.

For attending students:

Bulk pack prepared by the instructors

Exam textbooks & Online Articles (check availability at the Library)

Prerequisites

None

Last change 29/03/2013 14:54