30139 - WORKSHOP IN FILM INDUSTRY MANAGEMENT
CLEACC
Department of Management and Technology
Course taught in English
Go to class group/s: 31
Course Director:
STEFANIA BORGHINI
STEFANIA BORGHINI
Course Objectives
Attending the "Workshop in Film Industry Management" allows students to understand the different stages of the value-chain of a motion picture (from the film’s conception to its distribution).
Students learn the logics governing the actions of the main industry players and the key trends in the global film industry. Students also have the opportunity to meet industry professionals invited as guest speakers. Students interested in working in the movie industry acquire the knowledge needed to successfully prepare a job interview in the industry.
Course Content Summary
The topics discussed during the course include, but are not limited to:
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economic relations in the film industry value-chain;
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general film industry economics;
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the features of independent and major productions;
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film marketing strategies;
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film funding and financing;
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labor market’s characteristics;
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production planning and creative team management
Constant participation to class activities is strongly recommended, as students are required to contribute both individually and as participants to workgroups. The teaching method is built upon an intensive mixture of readings, guest speakers, group works, class participation, video materials, and case studies. Students are expected to be prepared in advance for each session, following the directions contained in the course program, and to participate pro-actively to the debates raised by instructors and guest speakers.
In order to be considered as attending, students MUST be present at least to 75% of the sessions (12 out of 18).
Detailed Description of Assessment Methods
Non attending students:
- WRITTEN EXAM: Students are examined on their knowledge and understanding of the contents of the compulsory books. The exam is worth 70% of the total grade.
- INDIVIDUAL PROJECT: Non-attending students are examined also on an individual activity, which is worth 30% of the total grade. Students have to choose an issue to be analyzed, for instance through: a case study, an empirical investigation, a theoretical review, or other method or technique to be previously discussed and agreed upon with the instructors (at least via email, in case of physical distance). The outcome is a written paper to be sent via email to the class instructors one week before the written exam. Papers received after this deadline are not graded.
Attending students:
- WRITTEN EXAM: Students are examined on their knowledge and understanding of the contents of the course materials and other resources presented and discussed in the classes. The written exam is worth 50% of the total grade.
- TEAM PROJECT: Students are also be examined on a team-based assignment, resulting from group work to be conducted during the course, which is worth 50% of the total grade. Students have to split up in small groups (with 4 to 5 people each), and formulate the business plan and the promotion strategy of a film project, based on an existing screenplay provided by the course’s instructor. More explanations about the characteristics and requirements of the team project are given in class.
Textbooks
Non-Attending students
- J. Wasko, (2003): How Hollywood Works. London: SAGE.
- H. Vogel, (2010): Entertainment Industry Economics. Cambridge University Press (8th edition).
Attending students
- A reading list and a set of materials is uploaded on the course’s Learning Space.
Last change 06/06/2013 11:48