8409 - MANAGEMENT OF DESIGN
MM-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - DES-LS - CLG-LS - M-LS - IM-LS - ACME-LS - EMIT-LS
Department of Management and Technology
Course taught in English
Go to class group/s: 31
MM-LS (6 credits - II sem. - AI) - AFC-LS (6 credits - II sem. - AI) - CLAPI-LS (6 credits - II sem. - AI) - CLEFIN-LS (6 credits - II sem. - AI) - CLELI-LS (6 credits - II sem. - AI) - DES-LS (6 credits - II sem. - AI) - CLG-LS (6 credits - II sem. - AI) - M-LS (6 credits - II sem. - AI) - IM-LS (6 credits - II sem. - AI) - ACME-LS (6 credits - II sem. - CO) - EMIT-LS (6 credits - II sem. - AI)
Course Director:
DAVIDE RAVASI
DAVIDE RAVASI
Course Objectives
During the course, students learn:
-
familiarize with the design industry and learn about how different types of design consultancies are structured and operate;
-
familiarize with the perspective of designers and the logic of design thinking;
-
understand the potential contribution of design and designers to competitive advantage, value creation and strategic renewal;
-
learn how to handle the collaboration with external designers effectively;
-
understand the purpose and structure of a design brief, and learn how to improve its effectiveness.
Course Content Summary
- Design and competitive advantage
- The design industry
- The design process
- Sourcing design
- Collaborating with external designers
- Organizing internal designers
- The design brief
- Design and strategic renewal
Detailed Description of Assessment Methods
The final grade is based in part (30%) on group assignments, and in part (70%) on a final, written exam.
Textbooks
Course pack (cases and readings), edited by the instructors.
Prerequisites
In order to fully benefit from the content of the course, it is advisable although not required - for students to have already passed the following exams: Corporate Strategy, Marketing Management.
Last change 10/06/2008 15:11