Info
Foto sezione
Logo Bocconi

Course 2017-2018 a.y.

20518 - CITIES, CULTURAL TOURISM AND URBAN LIFE


CLMG - M - IM - MM - AFC - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT - GIO
Department of Social and Political Sciences

Course taught in English


Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - M (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - IM (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - MM (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - AFC (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - CLELI (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - ACME (6 credits - I sem. - OBS  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - DES-ESS (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - EMIT (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - GIO (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02)
Course Director:
CRISTINA MOTTIRONI

Classes: 31 (I sem.)
Instructors:
Class 31: CRISTINA MOTTIRONI


Course Objectives
The main objective of the workshop is to work on the vital, and in some cases controversial, relationship between cities, culture, and tourism.
At the end of the course students acquire
  • A deeper understanding of the role of cultural assets and creative industries for urban regions.
  • A critical approach to the relationship between cities and tourism and to the possibilities to make tourism compatible and integrated with urban contexts.
  • Methodological skills and practical tools to identify and promote the tourism value of urban sites and cultural resources.

Course Content Summary
  • The global relevance of cities in the contemporary world.
  • The creative city: regeneration and renovation projects through culture and tourism.
  • Key segments: cultural and creative tourism, experiential and lifestyle tourism, event tourism.
  • The impacts of tourism, recreational, and cultural sectors on urban spaces and urban life.
  • Models and issues in urban governance and urban planning.
  • Principles and tools for visitor marketing and management.
The course alternates lectures, case studies, visits. In addition, students develop a field project in cooperation with and for the UNESCO site Mantova-Sabbioneta. This allows them to see first-hand critical issues in the tourism promotion and management of relevant cultural assets while dealing with some of the challenges arising for a city from the UNESCO designation.

Detailed Description of Assessment Methods
For attending students
  • Written exam on the course materials for attending students (25%).
  • Class discussions (15%).
  • Group field project (60%).

For non attending students
  • Written exam evaluation on the course materials for non attending students.

The project is valid until the end of the academic year.
No partial exams are scheduled.

Textbooks

For attending students

  • Collection of readings available on course reserve.
  • Class presentations and materials available on e-learning.

For non attending students

  • Collection of readings available on course reserve.
  • H. Du Cros, B. McKercher, Cultural tourism, Routledge, 2014, 2nd edition, selected chapters.

Prerequisites
This workshop is primarily addressed to ACME students. Other students interested in attending the course as an elective, should have an interest in tourism, urban and cultural policies, and destination management.
Last change 25/05/2017 15:00