Insegnamento a.a. 2015-2016



Department of Management and Technology

Course taught in English

Go to class group/s: 31
CLMG (6 credits - II sem. - OP  |  SECS-P/07) - M (6 credits - II sem. - OP  |  SECS-P/07) - IM (6 credits - II sem. - OP  |  SECS-P/07) - MM (6 credits - II sem. - OP  |  SECS-P/07) - AFC (6 credits - II sem. - OP  |  SECS-P/07) - CLAPI (6 credits - II sem. - OP  |  SECS-P/07) - CLEFIN-FINANCE (6 credits - II sem. - OP  |  SECS-P/07) - CLELI (6 credits - II sem. - OP  |  SECS-P/07) - ACME (6 credits - II sem. - OP  |  SECS-P/07) - DES-ESS (6 credits - II sem. - OP  |  SECS-P/07) - EMIT (6 credits - II sem. - OP  |  SECS-P/07)
Course Director:

Classes: 31 (II sem.)

Course Objectives

The goal of this course is to highlight what are the reasons behind the extraordinary performance of these companies; how the industries are structured; what are the sources of innovation and how innovation impacts over competitive and economic performance; and what are the main managerial challenges. We expect students to mature a solid understanding of the drivers of success of these companies and develop the capability to deal with issues like international growth, customer orientation, ally to other companies etc.
The course is included in the Specialised track on Fashion, Luxury and Made in Italy of the Master of Science in Management.

Course Content Summary

The concept of Made in Italy is quite controversial and subject to an intense debate. The question is around what industries and companies can be included into this cluster representing the excellence of our entrepreneurial spirit, creativity and production abroad.
We consider products and services in which Italy has a strong degree of specialization and innovation, a historical tradition, an outstanding quality profile, a high level of customization (also for serving industrial clients). These industries sustain our international competitiveness in terms of export. We refer to companies from Food, Beverages, Wine, Hotelerie, Furniture, Textiles, Apparel, Shoes, Sunglasses, Mechanics and Automation, Cosmetics. The major part of these industries is analysed in this course, while fashion and design fields are subject of other specialized electives.
These industries will be analysed in terms of career opportunities, growth and innovation strategies, business models, economic and financial highlights. Teaching experience is enhanced by the participation as lecturers of managers from different industries. The course interacts closely with the practical issues involved in key Italian industries. The connection between the Italian factor and management practices is dealt by using cases and professionals. Such a in-class interaction forms a central part of the learning process. Students are expected to read cases assigned for each session in advance and to do a teamwork following a brief given by a company on a specific managerial issue.

Detailed Description of Assessment Methods

For Attending Students:
  • Evaluation is based 60% on final exam; 40% on teamwork. The overall individual grade can receive an upgrade for outstanding class participation (max 1 point).
  • Teamwork. 10-page ppt for the session with the company for a max 30’ min.-presentation illustrating goals, methodology, analysis and final results. We kindly ask students to integrate the ppt file with a short word document.
  • Final exam. Students will be asked to take the final exam in the form of a short essay.

For Not Attending Students:
  • Evaluation is based 100% on final exam. Final exam. Students will be asked to take the final exam in the form of a short essay.


Handouts available on e-learning; papers and case studies available on course reserve.
Exam textbooks & Online Articles (check availability at the Library)
Last change 24/06/2015 12:52