Insegnamento a.a. 2017-2018



Department of Management and Technology

Course taught in English

Go to class group/s: 31
CLMG (6 credits - II sem. - OP  |  SECS-P/10) - M (6 credits - II sem. - OP  |  SECS-P/10) - IM (6 credits - II sem. - OP  |  SECS-P/10) - MM (6 credits - II sem. - OP  |  SECS-P/10) - AFC (6 credits - II sem. - OP  |  SECS-P/10) - CLEFIN-FINANCE (6 credits - II sem. - OP  |  SECS-P/10) - CLELI (6 credits - II sem. - OP  |  SECS-P/10) - ACME (6 credits - II sem. - OP  |  SECS-P/10) - DES-ESS (6 credits - II sem. - OP  |  SECS-P/10) - EMIT (6 credits - II sem. - OP  |  SECS-P/10) - GIO (6 credits - II sem. - OP  |  SECS-P/10)
Course Director:

Classes: 31 (II sem.)

Course Objectives

The course is dedicated to the analysis of management issues and value creation mechanisms in the sport industry. Most popular sports and sport events have, without doubt, sociological implications and economic importance of direct and indirect effects that are undeniably complex to investigate and articulate.
The turnovers of the following leagues (in billion euro) can explain the relevance of sport business: Top 5 European soccer leagues in the 2016-2017 season (Premier League , Bundesliga , Liga, Seria A , Ligue 1) 15.2, National Football League (NFL) in 2016 is 12.5, Major League Baseball (MLB) in 2016 exceeded 10, National Basketball Association (NBA) in the 2015-16 season is 5.4, National Hockey League (NHL) in the 2015-16 season is 4.1.
Sport organizations - mainly federations, leagues and clubs - must be able to influence and address the evolution of the world of sport and demonstrate that they know how to leverage and balance the economic, sporting and cultural dimensions. High-profile competitive sport and sport events furthermore require systems, facilities and infrastructures that consequently render the role and the presence of specific public policies and managerial practices essential.
For all these reasons, the sport industry has to deal with different types of managerial and leadership skills that determine the uniqueness of the industry and as a consequence the agenda of the strategic issues. The course objective is to combine a genuine passion for sports, seen and practiced, with solid managerial skills that help you to approach the labor market of the sport.
The structure allows a unique learning experience that combines traditional classroom learning with case studies, guest speakers and the final project work. The focus is on the strategic and tactical aspects of sport management, integrating key issues such as: strategy, organization, accounting and finance.

Course Content Summary

The entire course is designed to increase the level of “know how” and not only the theoretical knowledge you have about the topics. The teaching method is built around an intensive mixture of readings, guest speakers, field visits, group works, class participation, video and case studies. Students are supposed to be well prepared for each session in order to take full advantage of the sessions and participate pro-actively in the discussions.

The key topics of the course are
  • Introduction – What is sport business and management about?
  • The economics of sports.
  • Impacts and legacies of sport events.
  • Sport Stakeholders management.
  • Sport governance.
  • The International Olympic Committee (IOC) and the Olympic movement.
  • The value and the organization of leagues: the North American vs EU model.
  • Leadership in sports.
  • Clubs' performances.
  • Club licensing systems and UEFA Financial Fair Play.
  • Revenue generation, asset appreciation and franchise value.
  • Facility Management.

Detailed Description of Assessment Methods

For attending students
  • 50% of the grade: written exam - on the readings, slides, cases and exercises presented and discussed in class - based on multiple choice questions (no penalties for mistakes).
  • 50% of the grade: group projects.
 For Non-attending students
  • 100% of the grade: written exam - on text books - based on multiple choice questions (no penalties for mistakes).


For attending students
  • Readings on library’s Course Reserves.
For non attending students
  • R. Hoye, A. Smith, M. Nicholson, et al., Sport Management: principles and applications, Routledge, 2015, chapters 1, 2, 3, 4, 10, 12.
  • P. Guenzi, D. Ruta, Leading Teams: Tools and Techniques for Successful Team Leadership from the Sports, 2013, Jossey-Bass, 1st edition, chapters 1, 2, 3, 4, 5.
Exam textbooks & Online Articles (check availability at the Library)
Last change 01/06/2017 12:58