30380 - THE GLOBAL INDUSTRY OF IMAGINARIES
Course taught in English
Go to class group/s: 31
By the end of the course, we aim at being able to:
• identify strategic principles that drive the industries of imaginaries in the global setting
• understand what we mean when we talk about global cultural markets
• understand the way digital technologies are reshaping these industries
• analyse the role of these industries in creating and shaping social imaginaries
• build a nuanced understanding of how global coexist with local, mainstream with niche, dominant culture with subcultures
In terms of pedagogy, the course will test your abilities in
• problem setting, entrepreneurial attitude and ability to read contemporaneity (field projects)
• information selection and analytical and elaboration skills in complex settings (individual essay 1)
• complex issues elaboration and synthesis (individual essay 2)
• constructive and active participation (class participation)
Sessions will be devoted to either theoretical analysis, case discussion, meetings with managers and practitioners from the field and student group work and presentations.
In the first part, we examine and discuss what drives the competition within and among these industries in the wake of digital and cultural convergence, the emergence of global cultural markets and the principles guiding firm-level strategies in this increasingly complex arena.
In the second part, working on specific case studies, we will discuss some critical issues related to the imaginaries and the representations fostered and put in place by these industries.
Attending students participate to class activity, and prepare all required tests (as detailed below). The status of attending students is valid until June session of exams. Students not completing all requirements will automatically become non-attending students.
Non-attending students are either students who participate to class activities but opt for final written exam only, or students who do not complete ALL requirements needed to be considered attending.
Non-attending students are required to take a final written exam only, indeed.
Exam textbooks & Online Articles (check availability at the Library)