Insegnamento a.a. 2009-2010

8406 - DISTRIBUTION NETWORKS AND INTERNATIONAL RETAILING


MM-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - DES-LS - CLG-LS - M-LS - IM-LS - ACME-LS - EMIT-LS

Department of Marketing

Course taught in English

Go to class group/s: 31
MM-LS (6 credits - I sem. - AI) - AFC-LS (6 credits - I sem. - AI) - CLAPI-LS (6 credits - I sem. - AI) - CLEFIN-LS (6 credits - I sem. - AI) - CLELI-LS (6 credits - I sem. - AI) - DES-LS (6 credits - I sem. - AI) - CLG-LS (6 credits - I sem. - AI) - M-LS (6 credits - I sem. - AI) - IM-LS (6 credits - I sem. - AI) - ACME-LS (6 credits - I sem. - AI) - EMIT-LS (6 credits - I sem. - AI)
Course Director:
SEBASTIANO ALESSIO DELRE

Classes: 31 (I sem.)
Instructors:
Class 31: SEBASTIANO ALESSIO DELRE



Course Objectives

  • Learn the main differences amongst distribution systems at an International level
  • Understand theoretical foundations and operational issues related to the management of distribution networks
  • Distinguish the main types of distributive contracts
  • Evaluate the distribution network performance at an International level

Course Content Summary

The course unfolds the following concepts of international retailing:

  • The internationalization process
  • Distribution choices and internationalization policies
  • Distribution contracts
  • Franchising and international franchising
  • International distribution systems: a compared analysis
  • Cases of internationalization in retailing: Carrefour, Tesco and Walmart

Detailed Description of Assessment Methods

  • Assignment (40%)
  • Written exam (60%)

Textbooks

Per i frequentanti:

  • Slides delle lezioni
  • Levy and Weitz (2008). Retailing Management, 7th edition, McGraw-Hill, New York. (Selected chapters).
  • Blair and Lafontaine (2005). The Economics of Franchising, Cambridge University Press, New York, NY, USA. (Selected chapters).
  • Huszagh, Huszagh and McIntyre (1992). International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 9, 5-18.
  • Lafontaine and Shaw (1998). Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 13, 95-112.

Per i non frequentanti:

  • Levy and Weitz (2008). Retailing Management, 7th edition, McGraw-Hill, New York. (Selected chapters).
  • Blair and Lafontaine (2005). The Economics of Franchising, Cambridge University Press, New York, NY, USA.
  • Fladmoe-Lindquist (1996). International Franchising: Capabilities and Development, Journal of Business Venturing, 11, 419-438.
  • Huszagh, Huszagh and McIntyre (1992). International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 9, 5-18.
  • Lafontaine and Shaw (1998). Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 13, 95-112.
Exam textbooks & Online Articles (check availability at the Library)

Prerequisites

It is advisable to have already attended the following courses: Marketing, Channel Marketing, and International Marketing.
Last change 05/06/2009 14:47