30598 - SUSTAINABILITY AND CORPORATE COMMUNICATION
Department of Accounting
Course taught in English
Go to class group/s: 31
BAI (6 credits - II sem. - OP | SECS-P/07) - BEMACS (6 credits - II sem. - OP | SECS-P/07) - BESS-CLES (6 credits - II sem. - OP | SECS-P/07) - BGL (6 credits - II sem. - OP | SECS-P/07) - BIEF (6 credits - II sem. - OP | SECS-P/07) - BIEM (6 credits - II sem. - OP | SECS-P/07) - BIG (6 credits - II sem. - OP | SECS-P/07) - CLEACC (6 credits - II sem. - OP | SECS-P/07) - CLEAM (6 credits - II sem. - OP | SECS-P/07) - CLEF (6 credits - II sem. - OP | SECS-P/07) - WBB (6 credits - II sem. - OP | SECS-P/07)
Course Director:
XIAOXI WU
XIAOXI WU
Mission & Content Summary
MISSION
Sustainability is one of the most important issues in the corporate world and financial markets nowadays. Corporate communication is an essential function for companies to maintain trust with stakeholders. This course will provide students with insights into sustainable corporate communication in the digital age, sustainability regulatory developments, stakeholder relations from a sustainability perspective, and how companies can combat unsustainable practices. This course will equip students who are interested in ESG with skills on sustainability and corporate communication to help them become future leaders of sustainable sectors, industries or companies.
CONTENT SUMMARY
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CSR, Sustainability, and ESG |
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Demand for sustainability communication/disclosure |
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Disclosure in Annual report & ESG report |
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Disclosure in Earnings call & Social media |
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Integrated reporting (IR) |
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Global Reporting Initiative (GRI) |
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What is happening around the world? |
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Unsustainable practice - Fraudulent communication |
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Unsustainable practice - ESG-washing |
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Assurance |
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Whistleblowing |
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Crisis communication |
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
Students will gain the most cutting-edge knowledge on how companies engage in sustainability and ESG communication/activities with different stakeholders, and on how regulators around the world are promoting sustainability and ESG communication. Students will gain the ability to analyse and evaluate sustainable stakeholder relationships and how business environment and sustainability issues affect corporate communication. Students will be able to apply knowledge from this course to case studies to understand sustainability and corporate communication in the real life.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
Students will gain the ability to analyse and evaluate how sustainability issues affect corporate communication, how companies engage in the best practice of sustainability and communication, and how companies foster stakeholder trust and relationships. Students will be able to apply the knowledge from this course to case studies to understand sustainability and corporate communication in the real life.
Teaching methods
- Lectures
- Practical Exercises
- Individual works / Assignments
DETAILS
In-class activities include mainly face-to-face lectures and case studies, which are interactive in nature.
The course is both lecture-oriented and case-oriented, with in-class interactions among students and between students and the professor being highly encouraged.
The course will always be carried following the most up-to-date version of the course syllabus.
Teaching methods and classroom formats follow policies from the University.
Assessment methods
| Continuous assessment | Partial exams | General exam | |
|---|---|---|---|
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x | x | |
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x |
ATTENDING AND NOT ATTENDING STUDENTS
One written general final exam, representing 21 points out of the final grade.
One written partial exam, representing 7 points out of the final grade.
Random case discussion preparations checks, representing 3 points out of the final grade.
Teaching materials
ATTENDING AND NOT ATTENDING STUDENTS
All students are expected to study all materials on BlackBoard, as well as follow all instructions and requirements on BlackBoard.
This course covers lecture slides, practical case studies, timely practical articles on sustainability communication, real-life company sources, and academic opinions.
Materials for each session will be available on BlackBoard during the week before the session.
Case studies and discussions are held to show students sustainability and corporate communication in the real world. Case studies and discussions help students to develop skills to understand and evaluate qualitative and quantitative information from the corporate world. Case studies and discussions will not have written solutions. Case studies and discussions will be held in class so that we can go through the analysis process together.
Last change 23/11/2025 12:35