Insegnamento a.a. 2009-2010

Course Objectives

Innovation Management provides a set of integrated frameworks and tools to help a general manager more effectively design and manage the routines, processes and organizational structures required for new product introduction. The material in the course includes conceptual frameworks that help managers understand the nature and characteristics of different types of innovation and the related, different learning processes. It discusses their impact as well as practical insights on new product introductions. The course tackles issues at both a strategic level as well as decisions of a more tactical nature.
The course equips students with frameworks to analyze processes of innovation that shape both emerging and mature industries; it explores both the launch of products in existing businesses as well as new-to-the-world products. An emphasis is on applicative methodologies. Class discussions involve real examples in various industries to better illustrate the ideas and learning of the course.

Course Content Summary

• Organizational Innovation and Innovativeness
• Concept generation methods and project evaluation
• Market testing and market sizing
• New product development and organizing for innovation.

Detailed Description of Assessment Methods

Attending students
The final grade consists of a final exam and an evaluation of some assignments given during the course as well as class participation.
As attending students qualify participants that attend the class sessions, participate actively at class discussions, and regularly prepare and present case studies. Students who do not qualify as attending students (according to the rules) are not allowed to take the attending students exam.

Non-attending students
The final evaluation consists of a written exam.

Textbooks

Attending students

• M. CRAWFORD, A. DI BENEDETTO, New Products Management, McGraw-Hill, International Edition, 2008, 9^th ed.
• Material handout
• Cases
• Reader: Articles
• Personal class notes
• Personal case preparation material

Note: It is assumed that students are familiar with the content of:

• J. TIDD, J. BESSANT, K. PAVITT, Managing Innovation: Integrating Technological, Market, and Organizational Change, Chichester, Wiley & Sons, 2005, 3^rd ed.

Non-attending students:

• M. CRAWFORD, A. DI BENEDETTO, New Products Management, McGraw-Hill, International Edition, 2008, 9^th ed. (all chapters).
• V. GOVINDARAJAN, C. TIMBLE. Ten rules for strategic innovators: From idea to execution. Harvard Business School Press, 2005 (all chapters)

Note: It is assumed that students are familiar with the contents of:

• J. TIDD, J. BESSANT, K. PAVITT, Managing Innovation: Integrating Technological, Market, and Organizational Change, Wiley & Sons, Chichester, 2005, 3^rd ed.