Insegnamento a.a. 2014-2015

Go to class group/s: 31

CLMG (6 credits - II sem. - OP  |  SECS-P/08) - M (6 credits - II sem. - OP  |  SECS-P/08) - IM (6 credits - II sem. - OP  |  SECS-P/08) - AFC (6 credits - II sem. - OP  |  SECS-P/08) - CLAPI (6 credits - II sem. - OP  |  SECS-P/08) - CLEFIN-FINANCE (6 credits - II sem. - OP  |  SECS-P/08) - CLELI (6 credits - II sem. - OP  |  SECS-P/08) - ACME (6 credits - II sem. - OP  |  SECS-P/08) - DES-ESS (6 credits - II sem. - OP  |  SECS-P/08) - EMIT (6 credits - II sem. - OP  |  SECS-P/08)

Course Director:
PAOLA CILLO

Course Objectives

Innovation Management provides a set of integrated frameworks and tools to help a general manager to more effectively design and manage the routines, processes and organizational structures required for new product introduction. The material of the course includes conceptual frameworks that help managers to understand the nature and characteristics of different types of innovation and the related, different learning processes. It discusses their impact as well as practical insights on new product introductions. The course tackles issues at both a strategic level as well as decisions of a more tactical nature.
The course equips students with methodologies to apply when faced with innovations that shape both emerging and mature industries; it explores both the launch of products in existing businesses as well as new-to-the-world offerings. There is an emphasis on applicative methodologies. Class discussions involve real examples in various industries to better illustrate the ideas and learning of the course.

Course Content Summary

• Organizational Innovation, innovativeness, and new product success.
• Opportunity identification and concept generation.
• Concept testing and market sizing.
• Market testing and product launch.
• New product development and organizing for innovation.

Detailed Description of Assessment Methods

For non attending students

The final evaluation consists of a written exam.

For attending students

For those students attending classes on a regular basis the final evaluation consists of a written exam at the end of the course.
Final evaluations are based on a weighted average grade reported by students in the written exam, group project, and individual class participation.
The grades reported in the group project and class participation are valid for the Summer and Autumn exam sessions. Beyond those dates the student are no more qualified as attending student.
As attending students, qualify participants that attend the class sessions participate actively at class discussions, and regularly prepare and present case studies. In addition, participation to the group project is compulsory for attending students. Students who do not qualify as attending students (according to the rules) are not allowed to take the attending students exam.

Textbooks

For non attending students

• M. CRAWFORD, A. DI BENEDETTO, New Products Management, McGraw-Hill, International Edition, 2003, 7^th ed. (all chapters).
• C. TERWIESCH, K.T. ULRICH, Innovation tournaments: Creating and selecting exceptional opportunities, Harvard Business Press, 2009 (all chapters).
  

Note: It is assumed that students are familiar with the contents of:

• J. TIDD, J. BESSANT, K. PAVITT, Managing Innovation: Integrating Technological, Market and Organizational Change, Wiley & Sons, Chichester, 2009, 4^rthed.

For attending students

• M. CRAWFORD, A. DI BENEDETTO, New Products Management, McGraw-Hill, International Edition, 2008, 9^th ed.
• Material handout.
• Cases.
• Reader: Articles.
• Personal class notes.
• Personal case preparation material.
  

Note: It is assumed that students are familiar with the content of:

• J. TIDD, J. BESSANT, K. PAVITT, Managing Innovation: Integrating Technological, Market, and Organizational Change, Chichester, Wiley & Sons, 2009, 4^rthed.
  

Exam textbooks & Online Articles (check availability at the Library)

Last change 18/06/2014 10:02