Insegnamento a.a. 2015-2016

Course Objectives

What is an entrepreneurial opportunity? How do you turn a new technology into an entrepreneurial opportunity? How to develop a successful new venture?
Rooted in the most recent theoretical developments in strategy and entrepreneurship, this course provides students with the necessary knowledge and tools to answer these questions.
This course is based on traditional lectures, interactive sessions, cases, and exercises related to real business problems to allow the students to understand both the theoretical underpinnings as well as the practical implications of the concepts they are introduced to.

Course Content Summary

• Open Innovation.
• User driven innovation.
• Platform and standards.
• Crowdsourcing and Crowdfounding.
• Community focused strategies.
• Patents and Technologies.
• Commercial and strategic use of patents.
• Organizational Innovation, innovativeness, and new product success.
• Opportunity identification and concept generation.
• Concept testing and market sizing.
• Market testing and product launch.

Detailed Description of Assessment Methods

Textbooks

Exam Readings:
For attending students:

• D.B. Yoffie, M.A. Cusumano, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, New York, Harper Business plus a selection of articles from specialized press.
  

For non-attending students:

• D.B. Yoffie, M.A. Cusumano, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, New York, Harper Business plus a selection of articles from specialized press.
• D.J. Teece, Competing Through Innovation: Technology Strategy and Antitrust Policies, Cheltham, UK, Edward Elgar Pub. (all chapters and appendices).