Insegnamento a.a. 2015-2016

20529 - INNOVATIVE RETAIL DESIGN


CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT

Department of Marketing

Course taught in English

Go to class group/s: 31
CLMG (6 credits - II sem. - OP  |  SECS-P/08) - M (6 credits - II sem. - OP  |  SECS-P/08) - IM (6 credits - II sem. - OP  |  SECS-P/08) - MM (6 credits - II sem. - OP  |  SECS-P/08) - AFC (6 credits - II sem. - OP  |  SECS-P/08) - CLAPI (6 credits - II sem. - OP  |  SECS-P/08) - CLEFIN-FINANCE (6 credits - II sem. - OP  |  SECS-P/08) - CLELI (6 credits - II sem. - OP  |  SECS-P/08) - ACME (6 credits - II sem. - OP  |  SECS-P/08) - DES-ESS (6 credits - II sem. - OP  |  SECS-P/08) - EMIT (6 credits - II sem. - OP  |  SECS-P/08)
Course Director:
KARIN MARIA LAURA ZAGHI

Classes: 31 (II sem.)
Instructors:
Class 31: KARIN MARIA LAURA ZAGHI



Course Objectives

This course has three principal objectives:
  • provide the students with a comprehensive understanding of how a retail store works both technically and culturally.
  • help the students develop a comprehension of the management and analysis of a retail store.
  • teach actual tendencies in store design, encouraging the students to develop an analytic and innovative approach to future innovation at the retail point.

Course Content Summary

This course offers the student a complex understanding of retail stores and their cultural meaning.
  • Analysis of the retail point.
  • An overview of the various elements which interact at the retail point with the consumer’s experience.
  • An innovative workshop to discover new possibilities and potential changes in the retail point.
The course is based on lectures, in-class discussion and field work at a specified retail point.

Detailed Description of Assessment Methods

Attending students
The course requires attending to prepare a group project on store innovation in English based on requisite put forth in class.
Details on the e-learning site for this course.

Non-attending students
The course requires non attending students to answer a written exam based on the course materials for non-attending students

Textbooks

Attending students
  • Rozzo E. and Zaghi K, (edited by), Innovative Retail Design, Readings, Il Pellicano, a.a 2015/2016

Non - Attending students
  • Rozzo E. and Zaghi K, (edited by), Innovative Retail Design, Readings, Il Pellicano, a.a 2015/2016
  • One out of two:
1.    Zaghi K. (2014), Visual Merchandising. Orientamenti e paradigmi della comunicazione del punto vendita, FrancoAngeli, Milano.
2.    Holt & Cameron (2010), Cultural Strategy, Oxford University Press. New York

Non-attending students
The course requires non attending students to answer a written exam based on the course material for non-attending students
Exam textbooks & Online Articles (check availability at the Library)
Last change 11/05/2015 10:54