20476 - TELEVISION
ACME
Course taught in English
Go to class group/s: 31
Following a brief introduction of the basics of the TV industry, the course focuses on five main areas that are defining the on-going transformation:
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Strategic models: the expansion of the competitive landscape, the shift over to coopetition, the interaction between incumbents and newcomers, etc.
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Audience: audience typologies, old and new, their fragmentation, new models of attention and relational engagement, etc.
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Editorial and content production processes: ideation and production of new content, dynamics and structures in TV programming, emerging editorial trends, etc.
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Content monetization models: emerging/changing advertising models, payment and micro-payments, etc
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Diversification: integration of (more or less closely related) new offering models, development on international markets, etc.
The course adopts a broad perspective including the point of view of all the major players involved in the transformation of television at the national and international level (incumbents, emerging players, content producers, advertising players, companies of complementary industries, etc.).
The evaluation process will be different for attending and non attending students.
Attending Students:
The course evaluation will be structured as follows:
- Individual MidTerm Assignment - 25%
- Final group project (video documentary) - 45%
- Class Participation - 30%
Non-Attending Students:
Non-attending students will be required to take an oral exam. The exam will be based on the required readings.
- A. Lotz, The Television will be revolutionized, NYU Press, 2014, 2nd edition.
- Teaching and case materials provided for the course.
- A. Lotz, The Television will be revolutionized, NYU Press, 2014, 2nd edition.
- J. Ulin, The Business of Media Distribution, Focal Press, 2014, 2nd edition, (except chapters 4 and 5).
The course does not require specific proficiency on the topic, but rather a sincere interest in the television industry and its evolution. It is therefore warmly recommended to be updated on the current industry trends by regularly accessing key available resources (i.e. http://paidcontent.org/ http://www.theguardian.com/media/television, http://stakeholders.ofcom.org.uk/market-data-research/other/tv-research/?a=0, http://www.tvblog.it/, http://www.davidemaggio.it/, etc).
For those who do not have even a basic knowledge about the industry, we suggest one of the following readings:
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T. MILLER, Television studies, Routledge, 2010.
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J. ORLEBAR, The television handbook, Routledge, 2011.