30392 - LUXURY MANAGEMENT
BSS
Course taught in English
Go to class group/s: 95
As a luxury positioning is transversal among industries, the course also provides basics knowledge on the specifics of key product/service categories in luxury personal goods, luxury cars and experiential luxury providing students with a «knowledge kit» to understand the trends and challenges of those segments.
Lastly, a particular attention is given to the structural forces that are reshaping the competitive environment of luxury businesses in the «new normal» context.
The course addresses the following questions and issues
- What are the foundations of successful business models in luxury?
- Which are the key differences in strategizing and managing a premium or a luxury positioning?
- What are the key business processes in creating a luxury positioning?
- How could sustainable growth strategies be implemented by luxury firms?
- Luxury context and best practices in the segment of luxury personal goods and experiential luxury.
- Foundations of strategy and business models in high end segment: luxury vs premium.
- Foundations of luxury management: overview of tools used to create a distinctive and unique luxury positioning.
- Foundations of luxury business development: from start-up to orchestrating global luxury brands.
Company visits (TBD).
- Luxury Personal Goods (leather goods, jewelry...).
- Luxury Cars or Yachts.
- Luxury Experiences.
Information about the company visits are made available during the course.
- 50% work in teams.
- 50% individual assessment: final written exam on 21 July 2017.