Info
Foto sezione
Logo Bocconi

Course 2005-2006 a.y.

5316 - MANAGEMENT OF FASHION AND DESIGN COMPANIES: HISTORICAL PERSPECTIVES AND COMPETITIVE DYNAMICS


CLEA - CLAPI - CLEFIN - CLELI - DES - CLEMIT - DIEM - CLSG
Department of Management and Technology

Course taught in English


Go to class group/s: 31 - 32

CLEA (6 credits - I/II sem. - RR) - CLAPI (6 credits - I/II sem. - AI) - CLEFIN (6 credits - I/II sem. - AI) - CLELI (6 credits - I/II sem. - AI) - DES (6 credits - I/II sem. - AI) - CLEMIT (6 credits - I/II sem. - AI) - DIEM (6 credits - I/II sem. - AI) - CLSG (6 credits - I/II sem. - AI)
Course Director:
GUIDO GIUSEPPE CORBETTA

Classes: 31 (I sem.) - 32 (II sem.)
Instructors:
Class 31: STEFANIA SAVIOLO, Class 32: TO BE DEFINED


Course Objectives

The course is aimed at offering an insight of the phenomenological context, organizational and managerial logics of fashion and design-based companies. To achieve such a goal, the course analyses industries and companies offering symbol intensive goods by adopting the models and tools of  business history, business administration and strategy (e.g. the business models, the strategic groups, the value system, the growth strategy etc.).
The course is strongly recommended to students who would like to realize a final thesis on the management of fashion and design-based companies.
To improve the learning process, the course combines the theoretical sessions with the contribution of guest speakers and case discussions.


Course Content Summary
  • The peculiarities of fashion and design-based companies
  • The Italian  fashion and design-based companies: the role in the international scenario
  • History and phenomenology of fashion and  design
  • The main competitive models in fashion and design
  • Analysis of fashion and design pipeline
  • The growth strategies of fashion and design companies
  • The critical processes: product development and supply chain management
  • Criteria to manage creativity: creation and evaluation of product portfolio
  • Models for design management

Detailed Description of Assessment Methods

The final evaluation is based on a written exam (2-4 questions concerning issues discussed in class) for all the exams in the academic year. During the course students are also required to carry out a group field project (5 people) that will count for 30% of the final grade. Not attending students and those who are not taking part to the group project must prepare an additional text for the final written exam: F. DAVIS, Moda, cultura, identita', Baskerville, 1993.


Textbooks

Attending students

  • S. SAVIOLO, S. TESTA, Strategic Management in the Fashion Companies, Milano, Etas Libri, 2002.
  • Course material will be communicated during the first session.

Non attending students

  • S. SAVIOLO, S. TESTA, Strategic Management in the Fashion Companies, Milano, Etas Libri, 2002.
  • Course material will be communicated during the first session.
  • F. DAVIS, Fashion, culture, identity, University of Chicago Press, 1992.
Exam textbooks & Online Articles (check availability at the Library)
Last change 31/05/2005 00:00
 

In questa sezione