30228 - MARKETING RESEARCH
CLEAM - CLEF - CLEACC - BESS-CLES - BIEMF
Department of Marketing
Course taught in English
Insegnamento offerto anche in modalita' e-learning (cl. 32)
CLEAM (6 credits - II sem. - OP | SECS-P/08) - CLEF (6 credits - II sem. - OP | SECS-P/08) - CLEACC (6 credits - II sem. - OP | SECS-P/08) - BESS-CLES (6 credits - II sem. - OP | SECS-P/08) - BIEMF (6 credits - II sem. - OP | SECS-P/08)
Course Director:
SEBASTIANO ALESSIO DELRE
SEBASTIANO ALESSIO DELRE
Course Objectives
The goal of this course is to understand the concepts and the techniques required to conduct marketing research and to know how to apply them in real world marketing research problems in order to make better business decisions.
Course Content Summary
In this course students are introduced to different stages of the marketing research process. We focus on quantitative aspects of marketing research and techniques to solve real business problems, such as segmentation, positioning and strategic marketing mix.
Detailed Description of Assessment Methods
Attending students
Final exam is constituted by a field project by groups which counts for 40% of the final mark and an individual written exam which counts for 60% of the final mark.
Non attending students
The final exam is constituted only by an individual written exam, which counts for 100% of the final mark.
Textbooks
MALHOTRA, Marketing Research. An Applied orientation, Pearson Prentice Hall
Last change 05/06/2012 16:27
E-learning class-group
Instructors:
Class 32: SEBASTIANO ALESSIO DELRE
Class 32: SEBASTIANO ALESSIO DELRE
Course Objectives
The goal of this course is to understand the concepts and the techniques required to conduct marketing research and to know how to apply them in real world marketing research problems in order to make better business decisions.
Course Content Summary
In this course students are introduced to different stages of the marketing research process. We focus on quantitative aspects of marketing research and techniques to solve real business problems, such as segmentation, positioning and strategic marketing mix.
Detailed Description of Assessment Methods
Attending students
Final written exam constituted by a field project by groups which counts for 40% of the final mark, and an individual written exam which counts for 60% of the final mark.
Non attending students
Final written exam constituted only by an individual written exam, which counts for 100% of the final mark.
Textbooks
MALHOTRA, Marketing Research. An Applied orientation, Pearson Prentice Hall
Last change 05/06/2012 16:30